Started in 2012 as Head Of Marketing and PR in the US opening the New York and Chicago locations and positioned the brand in the US market. Developed the overall brand strategy, including branding, partnerships, PR, social media, among others. I currently develop Global Partnership strategies worldwide.

www.beaire.com

A two year project supported by the Government of Mexico to create the Mezcal from Oaxaca concept in the US. The initiative included bringing 7 new artisanal brands to the US market and positioning the overall Mezcal from Oaxaca category. The project included the brand strategy, press initiatives, PR and media relations, events, FAM trips, partnerships, among many other initiatives.

This project was created to launch the new Jet Blue Airlines direct route from NY to Colombian city Cartagena de Indias, it included a biglaunch event in New York City (with top press, VIP, travel industry leaders), a comprehensive media strategy including a Press Trip with top tier Media such as the New York Times, Forbes and Travel and Leisure to the destination. Strategic Partnerships and overall brand awarness.

Armando Prados is an investor, entrepreneur and speaker focusing on sharing his experience as a serial entrepreneur and endurance athlete. The project focuses on positioning his personal brand, sharing his unique storytelling and

www.armandoprados.com

The Beam Network is.a membership based global community of women wealth holders that offers masterclasses, events and experiences around investment and finance. Developed the brand identity and positioning and leading marketing and communication efforts

www.thebeamnetwork.com

Consulted for PR agency HL Group-part of the KWT Group- supporting projects for Google ( World Cup 2014 press and brand awareness), Expedia and Budweiser, among others.

www.hlgrp.com

Beauty brand APTO skincare focuses in simple & sustainable skincare at an affordable price. I helped launch the product in the US, currently available in Target and Walmart among other retailers.

www.aptoskincare.com

Pro Bono Project to create the marketing strategy for this initiative that converts urban green spaces in London into gardens to give access to the children and wider community to an outdoor space for learning and activities.

www.growingspace.london