I love telling brand stories. My career has focused around luxury experiences, hospitality and consumer marketing, from my beginnings at top Marketing and PR agencies in NYC to starting my own consultancy venture in 2012 which has lead me to some amazing and inspiring brands and projects.

I am passionate about brands, building their identity and exploring how to make meaningful connections to help them grow and reach maximum potential among their target audiences. My expertise has focused in branding, strategic partnerships and PR relations.

Some of my main clients are AIRE Ancient Baths, a unique concept inspired by the experience of ancient roman bathhouses that are created in historical buildings.  I have overseen since 2011 their marketing and communication efforts. I opened Aire Ancient Baths NY (2012) and AIRE Chicago (2017) and as Head of Marketing positioned the brand in the US market, designing and overseeing the overall brand marketing strategy. I currently develop Global PR and Partnership strategies at all worldwide locations.

I have won bids for projects for the Government of Mexico to create the Mezcal from Oaxaca category in the US, and with the Colombian government/Jet Blue Airlines to position the destination of Cartagena de Indias (Colombia) in the US market.

I have consulted for PR agency HL Group supporting projects for Google, Expedia and Budweiser, among others. My agency experience started in New York with my initial career in Havas where I focused on lifestyle brands such as Heineken, Tequila Herradura and Room Mate Hotels, among many others.

I have also consulted in the beauty space for the launch of brand APTO skincare in the US, currently available in Target and Walmart among other retailers.

My expertise has also taken me to develop Personal Branding projects, helping position investors and entrepreneurs creating their brand image, positioning and Marketing strategies such as Armando Prados

Among my most recent project is helping develop the brand positioning and leading marketing and communication efforts for The Beam Network, a membership based global community of women wealth holders that offers masterclasses, events and experiences around investment and finance.

My pro bono work includes supporting Growing Space, urban gardens in London designed to bring children closer to nature.

With a journalist background, I consulted for 10 years for the US Open tennis tournament in their Spanish content and strategy.

Born in Spain, I am a dual citizen of United States and Spain and after 12 years living in New York City, I now currently live in London since 2021.